TornadoBrew Technology
This patented coffee brewing technology is at the heart of the "the next great coffee shop/cafe". This film is being used as part of a comprehensive capital raise campaign to dramatically scale the business and embed this disruptive coffee brewing technology in thousands of locations.
Meridian Solid Surface
I worked with management to refresh the Meridian Solid Surface brand, including a new identity. I developed a re-launch campaign with the theme "Chosen by Those That Know" featuring customer stories and endorsements. These unscripted testimonials have had a positive impact of brand awareness and referral sales.
kef Roadway Cafes by ootBox
To sell the features and benefits of the kef Roadway Cafe, designed to be fully compliant with NYC's new outdoor dining rules, I worked with leadership to create a smart and compelling sales package with video and dynamic sales sheet. With 13,000 potential customers in the 5 boroughs of NYC, this program is a major opportunity for this growing Ohio based company.
Kensington Hill Media
I led a team that developed the overall brand, including visual personality, story and USP (Unique Selling Proposition) for this new media, marketing and communications firm. I also serve as the Mananging Director although I do not have an ownership stake in the company. https://www.kensingtonhillmedia.com/
alift
I was proud to lead the team that trademarked the name, secured the url and created the entire brand identity.
alift is a human powered, technology enabled approach to leading through change, allowing leaders to keep one eye on “the work” and the other eye on lifting their team up as all look towards the future.
Path Robotics
Video is a great way to make new technology approachable and easy to understand. Although geared toward C-suite customers, this film worked well at all levels of employees in a customer's organization and was even useful to Path Robotics in their recruiting and general outreach efforts.
M/I Homes
Working with the CEO of this publicly held company, I led and executed the Welcome to Better rebranding campaign campaign for all stakeholders, both internal and external, throughout the entire enterprise.
In partnership with internal M/I Homes team, I created and execute all content marketing strategies and deliverables, including TV, all digital and social channels, and via content shown in every model home.
United Commercial Travelers
I worked with leadership to refresh this 130+ year old company and brand. I trademarked a memorable slogan, "Making a Difference Together" and gained the necessary buy-in from stakeholders reinforcing the company's strategic vision and plan.
ROCKETSOCKET
I helped to brand and launch this DTC offering initially on Amazon and then through a variety of digital channels as well as physical retail locations. I handled every aspect of the brand both creative and execution through every channel and platform.
WORQDRIVE
I worked with the founders on the "explainer" video and associated messaging. Nothing is more satisfying bringing to life a clear message and USP (unique selling proposition) I believe this is a unique offering and I expect companies big and small will know their name and understand their service and opportunity soon.
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